Wix has become pretty well known over the last few years, in part due to budget-busting marketing campaigns starring stars like Heidi Klum, Jason Statham and Gal Gadot, better known as Wonder Woman. But let’s start with the basics. Today, Wix is the biggest player in the website building landscape and hosts a whopping 160 million websites.

Who Should Use Wix?

wix editor reviewTheir visually impressive layouts are designed for small businesses, restaurants, online stores and artists such as musicians and photographers. They are optimized for mobile devices and can be spiced up with one of the numerous apps available from the Wix App Market.

In a way you can compare Wix to a prefabricated house: the fundamental structure already exists and can’t be changed. You can, however, paint the walls to your gusto (choose a theme) and add the furniture you love (photo galleries and other apps).

Wix Pricing

$0

Free

Create a free website with Wix ads. Not included: your own domain name.

$5

Connect Domain

Connect your own domain with your Wix site. Your site will still show Wix ads. (Plan is not available in all countries).

$13

Combo

Ideal for smaller professional websites. No ads and plenty of storage.

$17

Unlimited

The right plan if you need a lot of web space (up to 10 GB included).

$23

Business & eCommerce

Best plan to create an online store or use premium apps like Wix Bookings or Wix Hotels. Higher plans (VIP & Unlimited) available too.

 

Pros and Cons of Wix

Excellent templates

The most remarkable thing about Wix is its templates. The designs are exceptional and offer pre-built layouts for many different industries.

 

wix designs

It’s extremely flexible

Whereas other website builder limit the extent to which elements can be moved around, Wix allows your to finish your work off “pixel perfect”.

wix flexibility

Adding animations

Wix is one of the few site builders that let you animate text and other elements. But make sure not to overdo it!

wix flexibility

App Market

There are hundreds of website apps that you can add to your website. There is a newsletter tool, live chat software, online booking widgets, etc. All of those can be easily integrated into your Wix website. But keep in mind: many of them are third party apps—if they get shut down you can’t complain to Wix.

wix app market

Wix Artificial Design Intelligence (ADI)

Wix offers a (relatively) smart assistant to create your website with. But this is only available for some types of projects (e.g. portfolios, yoga sites, etc). For instance, it’ll automatically connect your social media, generate a contact form for you or pick a suitable design for your audience. But don’t worry, if you don’t like something, you’ll be able to change it.

wix artificial design intelligence

Automatic Site Backup

Wix automatically creates backup points of your website that can be restored at any time (much like Apple’s time machine system). This way you will never lose any important information.

Templates can’t be changed easily

Once you have chosen your initial template, you can’t switch to a completely new one. You can certainly change the design within the template, it’s not possible to pick an entirely new one.

Loading speed

Wix’s page loading speeds are not ideal as our research shows, especially on mobile devices. Although Wix seems to be aware of this issue, most competing website builders show faster loading times.